At Denon, „The Art of Understanding“ is integral part of the company’s culture. It names the principle of getting into intense dialogue with consumers in order to develop products that are specifically tailored around the target group’s insights and lifestyles.
The wireless In Ear-Fitness-headphones AH-W150 are a beautiful example for this principle: specifically developed with athletes for athletes, they bring more fun into the work out. „Exercise Freak“ is the third of four lifestyles under which Interstate Advertising is creating communication for the new Denon headphones series, worldwide. Based on the thought of „wireless freedom“, we developed a global campaign including print ads, online banners and a movie, dynamically setting the product benefits in scene – and reflecting the lifestyle by creating the sheer lust to go running.
Come on and run along with us!